Back to the Top

Coca-Cola Easter Theatrics

The most sought-for spaces in modern trade are the main isles of the hypermarkets and supermarkets where producers can showcase the best and the greatest of what they have to offer for shoppers. For this visibility initiative we transposed the big brand idea into theatrical displays on the main isle while complementing it with end of gondola placements and secondary displays, all working together to generate sales and increase brand equity.