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Coca-Cola Xmass / Brand POSMs – Theatrical displays

Christmas is one of the premium consumption moments for consumers and the season in which all the brands are fighting for sales, stopping power and overall visibility. For this campaign we adapted a series of well-known winter elements for the main touchpoints in modern trade, providing an integrated shopper experience. At the same time, we took extra care in integrating the product within the decorations, focusing on high impact SKUs for the Christmas occasions in order to increase sales.