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Coca-Cola Zero / Brand POSMs – Theatrical displays

The most sought-for spaces in modern trade are the main isles of the hypermarkets and supermarkets where producers can showcase the best and the greatest of what they have to offer for shoppers. For the wow-effect of theatrical displays, we took on the challenge to adapt the ATL elements into BTL, creating a unitary omnichannel experience.

Furthermore, secondary displays are one of the most commonly used displays in trade marketing. They fit small spaces and are fundamentally used for extra storage space. However it is highly important for them to have stopping power in order to generate sales and break the crowded brand clutter in modern trade.