Staropramen Czech-In Resto Brewery / HoReCa Flagship outlet
A flagship location is a representation of the heart and soul of the brands it stands for. It should focus on high-traffic places to generate awareness and word-of-mouth marketing. In this case, highlighting Staropramen on all important touchpoints in the outlet – Entrance, Bar, Table, Staff both indoor and outdoor ensured the brand is present in key decision-making or decision-influencing points, securing visibility on the long term against other brands.
