Dragos Bocai, Mediascope: Brands that cut 30 % of noise and reinvest in memorable design will own the conversation

We opened the year the same way we open every brief – by putting a cross-functional squad around the table, then working ourselves like dropping the clutch on a 911 at dawn: zero to 100 in one breath. The result: two regional trade-marketing retainers signed before mid-March, rolled out seven retail activations already and witnessed an 18 % revenue increase versus Q1 2024. Those numbers matter, but what really counts is that each project was backed-up by expertise: delivery teams from strategy, design, tech and production sitting side-by-side from day one. That kind of teamwork is our driving engine. That tells me the market appetite for premium, data-driven experiences is stronger than ever.

If you call me on Monday, by Thursday night your store’s ceiling can look like the northern lights. All three upgrades started as answers to challenges encountered in former implementations. We decided to focus on bettering up working together to turn needs into solutions backed up by tech.

We control and complete trade-marketing delivery under one roof—from insight, to concept, to prototype, to shop-floor installation, and finally to live data. Because our designers share viable ideas directly with our carpenters and developers, prototypes appear in ten days, not ten weeks. That saves budgets and, more importantly, gives clients real-time room to optimize. A deck on Monday can, given approvals, turn into a working prototype by the following Monday. We don’t sell pretty mock-ups—we deliver ready-to-ship solutions, priced and measured against real-world ROI and ESG metrics.

Yes, but our intensity is structured. We run fixed sprint calendars, shared across teams and clients. That transparency keeps everyone aligned and prevents burnout. The market is volatile in CEE, but uncertainty brings opportunities, especially for professionals and reliable partners

We’ve been selective—five pitches so far, three wins, one in final talks, one we politely declined because things didn’t align. Saying “no” is part of staying sharp.

That quality becomes reflex in our industry. When brands hold the bar high, every partner in the supply chain—agencies included—raises their own standards. Better communication from the clients’ side regarding results – any agency/client who is not sharing campaign results to the team is doing malpraxis. Too many times clients buy media, agency tries to fit in requirements but never work together (agency + media) to do creative work which performs, not only respects tech requirements.

They want frictionless trade activations that feel premium on every channel. Over the past years, they asked for innovation and sustainability. This year they ask for innovation and sustainability, proven by data. They also want rapid prototype cycles so they can learn faster and invest smarter.

A one-day co-creation workshop, a working prototype in ten, data feedback in fourteen. By keeping all disciplines in the room, we shorten feedback loops and amplify each team’s expertise. It’s my version of the reset-to-T0 trick: stop over-thinking, build something you can touch, then polish. It compresses “pitch to reality” and builds trust fast.

Madrí Excepcional beer launch, on the Romanian market – For Madrí Excepcional, we re-imagined in-store visibility with digital-first displays that broadcast the brand’s vibrant Mediterranean personality at every touchpoint, contributing to an impactful launch: #madetobeseen Results – 4 million share-of-voice contacts in the first eight days, 4.3 million unique digital users, 14.6 million total impressions, 88 new trade locations, 1 600 branded displays across modern and traditional retail, and 11 000 hl sold in the very first month—98 % of the full-year volume target delivered in thirty days.

Henkel 30 Years anniversary campaign, on the Romanian market – we offered shoppers a hands-on journey: direct interaction with innovative POSM materials, dedicated product-testing zones, and personalized micro-experiences inspired by real moments in consumers’ everyday lives for 30 years of Henkel products on the Romanian market. #madetobeseen Results – The campaign attracted a record number of participants for Henkel in Romania. Consumers engaged in significant numbers, both online and on-shelf. The results achieved reflect not only the popularity of Henkel’s ranges, but also the effectiveness of Mediascope’s approach, which successfully combined special placements, digitalization and direct consumer experience with the participating brands.

Digital Playgrounds @ UNArte: we encouraged students to load over 75 pieces of digital art onto six types of installations with digital canvases for real time feedback. We achieved the goal of turning a gallery into an immersive lab. That’s purpose meeting tech so that learning accelerates. This is the beginning of a partnership with a specialized academic environment and the foundation of a #madetobeseen Innovation Lab that we want to develop together with UNArte.