fi-GÀ. Brought “Good Energy” to the Sense4FIT Summit 2026 through an Experiential Concept Developed with Mediascope

Bucharest, September 14, 2026 – Between August 29 and 30, fi.-GÀ. joined the Sense4FIT Summit 2026 at ROMEXPO as a Platinum Partner. The event brought together vibrant communities centered around fitness, health, wellbeing, and lifestyle.

fi-GÀ. is a brand that brings a fresh perspective to energy—one built around people, authentic connections, and moments worth savoring.

Set against a backdrop driven by movement and high performance, fi.-GÀ., together with Mediascope, introduced its own take on wellbeing: a relaxed approach that prioritizes socializing without the pressure to perform.

For fi.-GÀ., energy isn’t about performance or pressure; it’s about the sense of wellbeing created by the people you share time with and the experiences worth savoring.

At the Sense4FIT Summit 2026, this vision came to life through the core concept “Good Energy isn’t trained. It’s lived.”—a true reflection of the brand’s attitude.

Attendees engaged with the brand across four distinct event zones: the main booth, VIP sampling, a dedicated activation and visual presence in the padel area, and the Cycling Experience, where fi.-GÀ. products were handed directly to participants.

Each space reflected the brand’s signature pink & white visual identity and upbeat, relaxed atmosphere, featuring tailored activities for each area.

Mediascope handled the activation strategy, creative concept, spatial design, participant mechanics, sampling, as well as the full production and execution of the project.

At the main booth, the design seamlessly integrated sampling and product display areas with sports-inspired graphic elements, also featured on the Screen Box digital canvas installation—part of Mediascope’s Digital Playgrounds ecosystem.

About fi.-GÀ.

fi.-GÀ. is a lightly carbonated soft drink containing 12% real fruit juice—peach, orange, passion fruit, and pineapple—blended with natural guarana extract, with no added preservatives or artificial colors. Available in Original and Light varieties, fi.-GÀ. is inspired by the Italian lifestyle, offering a relaxed and upbeat take on everyday energy.

Through its “Ciao, fi.-GÀ.!” platform, the brand celebrates connection, spontaneity, and the joy of shared moments. For fi.-GÀ., energy isn’t about high performance or pressure, but the sense of well-being that comes from great company and moments worth savoring.

About Mediascope

Mediascope is a trade marketing, communications, and innovation agency that develops and executes integrated projects for brands and organizations across Romania and CEE. The agency brings together strategy, creative execution, technology, data, and brand experience communications.

Operating through an end-to-end business model, Mediascope manages projects from initial strategy and concept through production, technology integration, execution, and performance measurement—delivering impact-driven, relevant, and operationally efficient solutions.

Through its Digital Playgrounds ecosystem, Mediascope seamlessly integrates digital technology into brand experiences, retail environments, events, and cultural projects, transforming physical spaces into dynamic engagement platforms.