Making cold visible: How Mediascope redefined thermo communication for Coors

Making cold visible: How Mediascope redefined thermo communication for Coors

Mediascope, one of Central and Eastern Europe’s leading trade-marketing and retail innovation agencies, has developed the Coors Thermo Regional Retail Toolkit, a comprehensive retail communication ecosystem designed to unlock the full power of one of the beer industry’s most iconic assets: the Cold Activated Label. As one of the flagship brands that — alongside Molson […]
Special Projects 2 min

Mediascope Honored with the Brand Experience Award at French Tech Bucharest

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Building & 360 Brand Management 3 min

fi-GÀ. Brought “Good Energy” to the Sense4FIT Summit 2026 through an Experiential Concept Developed with Mediascope

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Building & 360 Brand Management 6 min

From galleries to airports: Mediascope’s summer across culture, retail and new media

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Shopper Marketing 4 min

Mediascope on Marketing Efficiency: Moving Beyond Vanity Metrics to Real-World Impact

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Special Projects < 1 min

Three Days of Inauguration for the UNArte Pinacotheca, the New University Museum Dedicated to Romania’s Artistic Heritage

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Global Brands < 1 min

Mediascope rolled out Skrewball’s “Après Skrew” activation platform across Romania’s premier après-ski locations

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Building & 360 Brand Management < 1 min

Digital Playgrounds: An ecosystem driving experiences, data, and new monetization opportunities

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Brand POSM Modern Trade < 1 min

Retail Data Analysis: With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights

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Building & 360 Brand Management < 1 min

Dragos Bocai (Mediascope): “We believe in system design, integrated solutions, technology with a purpose, and clearer tracking metrics”

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Special Projects < 1 min

Mediascope enhances the Mercedes-Benz Bucharest Fashion Week 26/27 experience through an integrated ecosystem of digital installations

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