This year, Mediascope has had numerous implementations at summer festivals for various brands such as Costa Coffee, Jagermeister, Martini, Beck’s and Bacardi.
Mediascope wanted to emphasize the consumer experience in interacting with brands and give them the opportunity to keep the image of the projects stored in their minds. They wanted, through creativity, to arouse interest, curiosity and be representative of creating new trends in the market. Thus, the company came up with the most creative and cool ideas that it implemented for a number of well-known brands.
One of the elements that shape festivals is the presence of brands, with stands, bars, activations and activities for consumers. Through branding and all the package with which they present themselves at festivals, brands manage to interact with the public and contribute significantly to their overall festival experience. They also manage to win new consumers, but also to retain the existing ones.
Mediascope has all the necessary logistics for the implementation of brand projects, to which it also adds the creativity of the team of specialists necessary for delivering results that are above expectations. The company goes through five stages of in-house development – from analysis to research and creation, to production and project implementation at the location.
Some of the projects carried out at the festivals this summer were the bright signs for Bacardi, the Jagermeister and Beck’s bars, a wooden carousel with swings for Martini and a coffee bar for Costa Coffee, along with a POSM presenting coffee assortments.
Each project was created in such a way as to introduce the consumer into the story and atmosphere of the brand. The created designs started from a vision meant to generate trends, and until materialization they went through several filters: costs, materials, technology, trends and creativity. The Mediascope team works extremely meticulously and does not compromise on quality. This can be easily seen on every project signed by the company.
Creativity without limits, anchored in reality, ideas achievable not only on paper, with the desire to impress at maximum levels. The entire Mediascope approach translates into work made to be seen, made up of clear principles that follow both emotion, creativity, quality, idea and design, as well as the consumer.